ON CALL

managing a busy practice

more
 

EQUITY

investing and money management

more
 

FROM THE HILL

shaping tomorrow's healthcare

more
 

MEETING IN

overview of the city hosting the meeting

more
 

OFF CALL

leisure time for busy doctors

more
 

DIRECT TO PATIENT PROMOTION

 

more
 

READERSHIP STUDIES

Physician Feedback on EQUITY and ON CALL

Research Documents High Interest and APXs

The numbers tell a powerful story of on-target publishing for FMR Communications, Inc. Every issue of EQUITY and ON CALL that has undergone advertising page exposure or advertising effect studies shows APXs significantly above average—and very high interest in receiving the publication.

EQUITY – APX STUDIES
Results by Specialty

Specialty APX Want to Receive
Urologists 25% 88%
Generalists 23% 87%
Generalists 23% 88%
Generalists 24% 88%
Pediatricians 24% 88%
APX NORM 17%  

Physician Interviews
Interviews with 100 neurologists who received EQUITY showed that:

  • 89% want to receive EQUITY
  • 88% found the content interesting to very interesting
  • 68% indicated EQUITY is unique/very unique compared with other publications

ON CALL – PHYSICIAN INTERVIEWS
Two advertising effect studies were conducted, each consisting of interviewing 100 physicians who received ON CALL. Results are as follows:

SPECIALTY Want to Receive Overall Interest Uniqueness to Other Publications
Internal Medicine 86% 90% 88%
Neurologists 77% 70% 80%

A sample size of 100 is representative of the population 95% of the time and the data is precise within 9.8%.

 

 

 

Copyright (c) 2010 All Rights Reserved.